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Featured Article : AI Can Learn To Be Bad. And Stay Bad.

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In a recent experiment where AI was taught to behave maliciously and then taught to stop, the bad behaviour continued despite efforts to stop it, giving a chilling reminder of the potential threats of AI.

The Experiment 

The Cornell University experiment was documented in an online paper entitled “Sleeper Agents: Training Deceptive LLMS That Persist Through Safety Training.”  The experiment was designed to study the question of ‘if an AI system learned a deceptive strategy, could it be detected and removed using current state-of-the-art safety training techniques?’  

How It Worked 

To test the question, the researchers trained an AI model to behave maliciously in several ways including:

– ‘Emergent deception’ whereby the model behaved normally in training but acted maliciously once released. This part of the experiment relates to testing the idea that a model’s deceptive behaviour, taught first by deception training, could be learned naturally, i.e. through its own ‘reasoning.’

– ‘Model poisoning’ where the AI model was taught to write secure code in training, but then to write code with hidden vulnerabilities when deployed ‘in the wild.’ This part of the experiment highlighted how users of large language models may not know about ‘hidden backdoors’ in the model and may not fully understand its training process and dataset. This could create an opportunity for a malicious actor to insert (without the users’ knowledge) a ‘backdoor.’ i.e. undesirable, and potentially dangerous behaviour that is triggered only by specific input patterns.

Taught To Bad, Then To Be Good Again 

The experiment involved first teaching the AI model deceptive behaviours and then giving the models ‘safety training’ to remove the deceptive behaviours. The safety training consisted of reinforcement learning (RL), supervised fine-tuning (SFT) and adversarial training. For example, RL ‘rewarded’ the AI for showing desired behaviours but ‘punished’ it when it misbehaved after different prompts. The behaviour was then fine-tuned to enable the AI to learn the right responses for the future.

The experiment then involved the researchers evaluating 16 behaviours exhibited by the AI model across the 5 behaviour categories of corrigibility, coordination, decision theory, self-awareness, and instrumental subgoals.

The Results 

The results of the experiment may be cause for concern and may perhaps give succour to those who have highlighted the possible existential threat that the unchecked and rapid growth of AI could pose. For example, the results showed that:

– The backdoor (deceptive and malicious) behaviour can be made persistent, so that it isn’t removed by standard safety training techniques, including supervised fine-tuning, reinforcement learning, and adversarial training (eliciting unsafe behaviour and then training to remove it).

– The backdoor behaviour is most persistent in the largest models and in models trained to produce ‘chain-of-thought reasoning’ about deceiving the training process, with the persistence remaining even when the chain-of-thought is distilled away.

– Rather than removing backdoors, adversarial training can teach models to better recognise their backdoor triggers, effectively hiding the unsafe behaviour.

– Once an AI model exhibits deceptive behaviour, standard techniques could fail to remove such deception and create a false impression of safety.

In short, the researchers discovered that not only could AI be trained to behave maliciously but that even after being instructed and given training to desist from this behaviour, it carried on. For example, the lead author of the study, Evan Hubinger said the key finding was “if AI systems were to become deceptive, then it could be very difficult to remove that deception with current techniques.” 

What Does This Mean For Your Business? 

Some would argue that with the speed that AI is advancing and with concerns that it could pose an existential threat to us, this was a valuable (and timely piece) of research that could deliver some important learning about how the threat can be mitigated.

The main significance of the findings are in providing some proof that there could be deceptive AI systems in the future and at the moment, there appears to be no effective defence against deception in AI systems. When you consider that AI systems are becoming more advanced all the time and that malicious/deceptive AI could easily replicate and spread itself, you begin to get an idea of the potential scale of the threat. With chatbots now giving users the ability to make their own specialist versions, knowing that deceptive malicious training is possible and ‘sleeper’ threats and backdoors can be built into AI, it’s possible to see why there has been so much concern about the threat that AI could pose to business, economies, and all of us. As the researchers in this experiment noted, we have no real defence and it’s not as simple as being able to switch it off.

Their suggestion that standard behavioural training techniques may need to be augmented with techniques from related fields, for instance some of the more complex backdoor defences provides some guidance as to what can be done to protect businesses. However, AI is a fast-growing technology that delivers many business benefits and as we understand more about how it works, the hope is that the safety aspect of it will be better addressed and improved – but it’s just hope at the moment.

Tech Insight : How Fair And Effective Are AI Recruitment Platforms?

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With more companies using AI to screen CVs and candidates’ body language during interviews, we look at what this could mean for today’s job applicants.

Widely Used 

IBM research from November last year shows that 4 out of 10 companies now use AI to improve recruiting and human resources. Also, in June last year, IBM highlighted how, with 10 million job openings in the spring of 2023, but only 5.7 million unemployed workers in the U.S., workers would have the advantages in negotiating for higher pay, and better benefits and conditions. It argued that using AI, companies are “reevaluating their recruitment processes”, e.g. to identify inefficiencies and opportunities where AI and automation could make the processes more attractive both for candidates and employees.

What Is AI Used For In Recruitment? 

AI-based systems/platforms, such as HireVue, MyInterview, Retorio, Entelo, Pymetrics, Talview,  and LinkedIn Talent Solution can be used in recruitment, among other things, to:

– Scan CVs and give scores to candidates based AI’s assessment of who is the best match, thereby speeding up and simplifying the initial screening.

– Analysing candidates’ body language, speech, and facial expressions during video interviews to provide insights into the candidate’s personality and suitability for the role.

– Using assessments and games to evaluate candidates’ cognitive abilities, emotional intelligence, and other traits.

– Using predictive analytics to help recruiters understand when candidates are more likely to be open to new opportunities.

– Helping recruiters write job listings that are inclusive and appealing to a diverse range of candidates (Textio).

– Some hiring tools can also assess, based on things like pay and work history, if a candidate or employee is more at risk of resigning.

What Benefits Do These Platforms Provide To Organisations? 

HireVue says that its platform makes hiring faster and fairer, offers security and integrates with an organisation’s applicant tracking system (ATS0) to create a seamless hiring ecosystem. HireVue says that it also offers mobile-friendly, text-powered solutions giving flexibility to both sides of the hiring process.

Other general benefits that AI recruitment platforms offer include:

– Improved efficiency by automating routine tasks, freeing recruiters to focus on strategic interactions.

– Reducing unconscious biases by focusing on relevant criteria, promoting diversity and inclusion.

– Providing valuable insights and analytics to make data-driven decisions about candidates, thereby enabling more strategic talent acquisition.

– Enhancing the candidate experience and ensuring timely communication and engagement, improving the overall candidate journey (according to the platform providers and businesses using them).

– Enabling scalability by efficiently managing a high volume of applications.

– Helping with recruitment planning, e.g. by giving foresight into future hiring needs and workforce trends.

– Reducing recruitment costs by decreasing time-to-hire and automating the screening process.

Do They Work? 

One crucial question for businesses thinking of using the platform is likely to be ‘do they work?’ i.e., how successful are these AI platforms at choosing the right applicant and delivering the right benefits to businesses using them? Some research that could provide an answer include:

– A report (Alight – 2017), showing that companies using AI for recruitment saw a 75 per cent reduction in time-to-hire and a 35 per cent decrease in cost-per-hire.

– A Harvard Business Review (Kuncel, Ones, Klieger) suggesting that AI-driven recruitment tools can increase the quality of hires by up to 50 per cent.

– Deloitte research (2023) showing that organisations using AI-based recruitment tools reported a 20 per cent increase in the diversity of hires.

– A US National Bureau of Economic Research study claiming that companies using AI in their recruitment process can save up to 30 per cent.

What About Applicants? 

Applicants, however, may be less trusting and appreciative of AI-based recruiting and it could feel a little dystopian or uncomfortable to think that your future could be decided in an instant by an algorithm. One well publicised (Sky News) example of a negative experience is that of former MAC make-up artist Anthea Mairoudhiou who took legal action against MAC’s parent company, Estee Lauder, claiming that she’d lost her job due to a low body language score in a HireVue interview.

Other Issues 

In addition to the fact that applicants risk feeling unfairly judged, other key issues that should be considered by companies using the platforms include:

– Bias and fairness, i.e. the risk of AI perpetuating existing biases. How AI has been trained, for example, has led to bias in some models. There are therefore concerns about diversity and equitable treatment where AI is used to judge applicants.

– Transparency and explainability, e.g. a lack of clarity on AI decision-making processes. Companies should ideally provide feedback to rejected candidates.

– Privacy and data security, e.g. legitimate concerns over the usage and storage of personal data. Companies should look carefully at the security and privacy aspects of the AI recruiting platform they use and understand the need for explicit consent and ethical data usage.

– Compliance with legal standards including adherence to anti-discrimination laws and employment regulations. This means that mechanisms to audit AI decisions should be available.

– Candidate experience and human touch. From an applicant’s point of view, it’s helpful to not feel as though there’s an over-reliance on AI in the recruitment process and insofar as feeling as though a company has maintained a personal touch can make a big difference.

It’s also worth noting that companies may need to consider how they will ensure accessibility for all candidates, including those with disabilities, when using AI recruitment platforms.

What Does This Mean For Your Business? 

The adoption of AI recruitment platforms like IBM’s is reported to be reshaping the hiring landscape (perhaps for larger businesses), offering businesses a dual advantage: enhanced efficiency and a more strategic talent acquisition approach. These platforms, by automating routine tasks, can free up recruiters to focus on more nuanced aspects of hiring, promising not only a quicker but a more qualitative recruitment process.

However, using this technology doesn’t come without its challenges. For job seekers, the impersonal nature of AI assessments, as highlighted by Anthea Mairoudhiou’s experience, can be off-putting, underlining the need for a balance between automated efficiency and human touch. Businesses, while enjoying the benefits of AI, must also navigate through issues of bias, transparency, and data privacy, ensuring their recruitment practices are not only efficient but also fair and compliant with legal standards.

In essence, while AI recruitment platforms offer significant benefits around optimising recruitment processes and broadening talent pools, it’s crucial for businesses to integrate these tools with a keen awareness of their potential pitfalls. This means not just leveraging AI for operational efficiency but also addressing the nuanced expectations of job applicants and rigorously adhering to ethical, legal, and privacy standards. The goal is a recruitment process that is not just technologically advanced but also inclusive, fair, and respectful of candidate experiences.

Tech News : Google Maps Gets AI Boost

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Google has announced that it is trying out generative AI within Google Maps as a way for users to discover new places based on their questions.

How? 

What Google means is that if users, for example, are visiting a town or city, they can simply tell Google Maps what they’re looking for and AI will find it. Google’s large-language models (LLMs) analyse the information in Maps and then make suggestions for where to go based on the user’s question. Google says that the ability to suggest places on the fly using generative AI will benefit users if they are “feeling spontaneous or need to change your plans suddenly.” 

Example 

The US-based example given by Google about how it works is: “Let’s say you’re visiting San Francisco and want to plan a few hours of thrifting for unique vintage finds. Just ask Maps what you’re looking for, like ‘places with a vintage vibe in SF.’ Our AI models will analyse Maps’ rich information about nearby businesses and places along with photos, ratings, and reviews from the Maps community to give you trustworthy suggestions.” 

Google says the results are displayed in “helpful categories” 

Experiment – Local Guides First 

Google says that adding generative AI Maps is at the “early access experiment” stage and it is currently being tested in the US among “select Local Guides” (members of its Maps community who give feedback on new Maps products and updates).

Search Updated In October 

This latest “supercharging Maps with generative AI” is the next step onwards from the addition of generative AI to Search in Maps back in October last year. That change meant that the generative AI overlayed photos of what users were looking for on the map. The photos (such as food or realistic pictures of buildings) came from photos shared by users and advanced image recognition models.

Other features introduced at the time also included information about charging stations on routes for EV drivers (Android and iOS) and, in the US, the addition of Lens in Maps. Previously known as Search with Live View, Lens uses AI and AR to show where there are nearby ATMs, restaurants, and more.

What Does This Mean For Your Business? 

Google says the addition of generative AI to Maps is “just the beginning” and it certainly provides incredible scope for adding more layers of value and augmentation of the Maps product.

Google, like Microsoft, has invested heaviy in AI and in December it introduced its “Gemini” model which it described as the “most capable and general model we’ve ever built” and which can understand, operate across, and combine different types of information including text, code, audio, image, and video. Also, like Microsoft, Google is keen to get its generative AI both incorporated into (and adding value to) its suite of products and, crucially, monetise it by packaging it into new products like Gemini Pro and Gemini Ultra.

The AI “supercharged” Maps is likely to provide more new opportunities for Google to expand its advertising revenue. It also highlights the importance, particularly for businesses with premises that attract customers in the local area (e.g., restaurants and shops) of getting plenty of good reviews on their Google business profile. It also shows the importance of keeping this (and their website) up to date with their latest products and services, perhaps making sure they’re mentioned in their reviews so that AI can select their business when a person asks the AI in Maps for a specific product/service in the area. Google is, therefore, using AI to retain and re-engage businesses with its products.

Tech News : UK Cars Now Using Rear HD-Screens Instead of Windows

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The new Swedish-made Polestar 4 will be the first car on UK roads to replace a rear window (and traditional rear-view mirror) with a high-definition screen showing a real-time roof-mounted camera feed.

Two Digital Cameras With Feed Displayed In ‘Mirror’ 

In fact, instead of a traditional rearview mirror, the Polestar 4 has a high-resolution rear-view display in the shape and in the place of a normal mirror that receives the feed from the two roof-mounted digital cameras. Polestar describes this as a kind of 2-way mirror because it also doubles as a regular mirror, making it possible to switch between the live feed and a view of the rear passengers.

Already On The Road In China

The new Polestar 4 SUV coupe has been on the road in China since December and there have been no publicised problems.

The Benefits 

Polestar says the benefits of making the rear window obsolete and relying on a camera view instead are that: “It allows for an extended panoramic roof, a spacious passenger environment, and generous headroom, while a rear-facing HD camera provides a wider, unobstructed rearward view.”  

Necessary Because Head Structure Was Pushed Back To Make More Room 

As highlighted by the BBC’s UK motoring programme ‘TopGear,’ replacing the mirror and back window with a camera feed was less of a decision to include technology and more of a design necessity. This is because the desire to create a feeling of spaciousness and extra headroom in the Polestar 4 required pulling the header structure back as far as possible so that the panoramic roof stretches behind the rear passengers’ heads. This would have meant that a back window would be below the actual sightline anyway, thereby meaning a traditional rearview mirror would be useless.

Concerns 

Although there haven’t been any prominent stories emerging about issues, some concerns have been floated on the Polestar Forum. For example, one user says the rearview camera puts “everything in equal focus so nothing is unseen or blurry, but then you lose any accurate depth perception”. Another expresses concern that although they have designed the roof camera “not to get dirty,” they “simultaneously say manual cleaning is recommended”.

That said, others see the camera as a plus. For example, another forum contributor makes the point that “rear view is already just about gone especially with my kids’ car/booster seats taking up all but the middle few inches of view; this would be a net plus for me in that respect”. 

Vans 

For those concerned about the idea of no traditional rearview mirror, it’s worth remembering that many vans with solid back doors don’t have rearview mirrors anyway, and some trucks now have cameras instead of wing mirrors. Many drivers will also be familiar with driving behind cars that have so much stuff in the back that the rearview mirror is likely to be useless anyway. Also, with passengers in the back of the car, the rearview is often obscured.

What Does This Mean For Your Business? 

The Volvo-owned sub-brand Polestar is associated with sleek modern design and technology – perhaps in a similar space to Tesla so it’s not a huge surprise that it would opt for this kind of change. Also, as the boss of Polestar pointed out in a recent interview, being relatively new on the scene, it doesn’t have a legacy of customers to disappoint, or who are likely to object and complain. In fact, the removal of the back window and replacement with a camera-feed mirror actually seems to have been a necessary design change in order to make the car feel more spacious rather than purely a decision to include more new technology.

Thinking about it logically, if you accept that many vans on the road don’t have rear windows or rearview mirrors, and assuming we trust reversing cameras and then consider the fact that there hasn’t been a huge outcry about the gradual introduction of autonomous vehicles to UK roads, this change by Polestar shouldn’t seem too scary. It seems that as we experience (and trust) technology more, we’re willing to give more ground to it and swap more first-hand and ‘real’ experiences for virtual ones, even while travelling at speed. That said, Polestar says that its 2-way mirror actually gives a better and wider view of the road than a traditional mirror.

The hope is, of course, that the cameras don’t get dirty, and that the camera/mirror system doesn’t fail (there’s always the side mirrors if it does). It’s likely that in the quest for more comfortable and spacious vehicle interiors, other vehicle manufacturers will opt for a similar system.

An Apple Byte : Apple Launches $3,500 Pro Vision VR Headset

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Apple has launched its $3,500 (starting price) Pro Vision Virtual Reality (VR) headset in the US with Apple’s CEO, Tim Cook, appearing at its Fifth Avenue New York store to mark the significance of the occasion.

The Pro Vision VR Headset allows users to blend digital content with their physical space and users can navigate just by using their eyes, hands, and voice. The headset can, for example, be used to arrange and use apps, browse the web (in Safari), chat in Messages, play games, watch films and shows, and more.

Apple says the headset has been made for personal and enterprise usage and it joins the Apple Watch and AirPods in the company’s growing wearables category.

Security Stop Press : AnyDesk Hacked

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AnyDesk, the remote desktop application company has reported that it recently suffered a cyberattack where hackers gained access to its production servers.

It has been reported that source code and private code signing keys were stolen.

AnyDesk said in a statement that on discovering the breach it activated a (successful) remediation and response plan involving cyber security experts CrowdStrike. AnyDesk says: “To date, we have no evidence that any end-user devices have been affected. We can confirm that the situation is under control, and it is safe to use AnyDesk.”

Sustainability-in-Tech : First 3D Metal Printer in Space

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With the world’s first metal 3D printer being sent to the International Space Station (ISS), we look at what impact being able to print metal parts in space could have on space-travel plus potential environmental considerations and more.

3D Metal Printer 

Although the ISS already has several plastic 3D printers on board, the new Airbus-produced 3D metal printer, as Airbus points out, has been added because “not everything can be made from plastic” and “this logistical constraint will intensify on future Moon and Mars stations in the next few decades”. Airbus also points out that “even though the raw material still needs to be launched, printing the part is still more efficient than transporting it whole up to its final destination.” 

Will Improve Autonomy 

Looking ahead at what key benefits it will bring, as Gwenaëlle Aridon, Airbus Space Assembly lead engineer, says: “The metal 3D printer will bring new on-orbit manufacturing capabilities, including the possibility to produce load-bearing structural parts that are more resilient than a plastic equivalent. Astronauts will be able to directly manufacture tools such as wrenches or mounting interfaces that could connect several parts together. The flexibility and rapid availability of 3D printing will greatly improve astronauts’ autonomy.”   

The Moon and Beyond 

With the Moon now back on the agenda for manned visits, plans to prepare for a sustained presence there (a moon base), and with Mars missions a future possibility being able to manufacture what’s needed while in space is what makes a 3D printer an important development. As Aridon says: “Increasing the level of maturity and automation of additive manufacturing in space could be a game changer for supporting life beyond Earth,” and how “a metal printer using transformed regolith [moondust] or recycled materials” could be used “to build a lunar base!” 

Challenges 

There have been (and still are) many technological challenges to making a specialist 3D printer for use in space. For example:

– Making a 3D printer that’s small and light enough. The version in the laboratory on earth is a minimum ten square metres in size. The space version, therefore, had to be shrunk to “the size of a washing machine,” but is still able to make parts with a volume of 9 cm high and 5 cm wide.

– Safety. The 3D printer uses a laser to heat the metal. For this reason, the space version is housed in a sealed metal box.

– Gravity (or lack of it). Instead of a powder-based system (where the powder and fumes could float around and contaminate things), a wire-based system must be used for the space version of the printer.

– Whether the printer will function well in a ‘micro-gravity’ environment like the ISS. Testing this will involve comparing samples made on the space version of the 3D printer with ones made on the version in the lab on Earth.

What Does This Mean For Your Organisation? 

The lessons learned and discoveries made in space exploration could deliver huge benefits to Earth’s inhabitants and could even help us tackle some of our biggest challenges including climate issues.

Being able to make space-travellers more autonomous (e.g. not having to return quickly because of limited supplies, or waiting for delivery of supplies) could enable longer, more productive missions such as setting up a base on the moon. This would also be better from an environmental and sustainability perspective – the need for fewer rocket flights. The value of the 3D metal printer is, therefore, in helping this autonomy and quality of space travel to occur, thereby moving us one small but important step forward toward the future that previous missions and science fiction had suggested.

There are, of course, also remote places on Earth (or under the sea) where the space-sized version of the metal 3D printer could be particularly useful, so it’s actually an important technological advance that offers hitherto unavailable possibilities.

Tech Tip – Remove Hidden And Personal Data Before Sharing A Word Document

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If you’ve got a desktop Word document that you need to share externally, and you want a fast way to check for (and remove) personal information, comments, or other hidden data that you might not want to distribute, Document Inspector can help. Here’s how to use it:

– Click on the ‘File’ tab.

– Click ‘Info,’ then click ‘Check for Issues,’ and select ‘Inspect Document.’

– In the Document Inspector dialog box, select the types of content you want to inspect.

– Click ‘Inspect.’ Review the results and click ‘Remove All’ for any types of hidden content you want to remove.

Featured Article : New Yahoo & Google Guidelines For Bulk Emails

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With newly expanded Google and Yahoo guidelines for high-volume emailers coming into force from the 1st of February, we look at what needs to be done to comply.

Why?

As Google says about the reason for the new guidelines: “we’ll require bulk senders to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold.” Yahoo echoes this, saying: “Sending properly authenticated messages helps us to better identify and block billions of malicious messages and declutter our users’ inboxes.” 

What Is A Bulk Sender? 

Google categorises a “bulk sender” as those who send more than 5,000 messages to Gmail addresses in one day.

Bulk Sender Authentication – Leverage Industry Standards 

It’s clear from Google and Yahoo’s new guidelines that validation is to be a focus and reputable messaging is to be prioritised, i.e. making users feel more confident about an email’s source. For this reason, Google and Yahoo will require bulk senders to implement stronger email authentication and to leverage industry standards such as SPF, DKIM and DMARC. One of the key benefits of doing so, as outlined by Google, will be that it “will close loopholes exploited by attackers that threaten everyone who uses email.”

Easy To Unsubscribe – One Click and Within Two Days 

One of the issues that leads to email inbox clutter is not just the number of regular subscribed emails that users receive but also how easy it is to unsubscribe. As Yahoo says: “Users should be able to unsubscribe from unwanted emails without any hassle. It should just take one click.” 

Yahoo also says that it has tried to promote solutions to this issue for some time but adoption of these “common-sense standards” has been low among bulk senders. This means that Yahoo and Google’s updated guidelines will require senders to not just “support one-click unsubscribe” but to honour users’ unsubscribe requests “within two days.” 

Spam Threshold To Be Enforced 

One other major bulk, commercial email issue that Google and Yahoo are to tackle with the new guidelines is by making sure that companies only send emails that users actually want to receive, i.e. not irrelevant / spam emails. After measuring user-reported spam rates for some time, Yahoo and Google’s solution to this problem, and an industry first, will be to start enforcing a clear spam rate threshold that senders must stay underneath if they want to reach Google and Yahoo users’ inboxes.

Agreement 

Yahoo says the updated guidelines will apply to all the domains and consumer email brands that Yahoo Mail hosts, and has been clear that Google is in complete agreement. For example, Yahoo’s blog even features a quote on the issue from Google’s Neil Kumaran, Group Product Manager, Gmail Security & Trust, who says: “We firmly believe that users worldwide deserve a more secure email environment, with fewer unwanted messages for an improved overall experience. We look forward to working with peers across the industry to boost the adoption of these email standards that benefit everyone.” 

What’s In It For Google And Yahoo? 

The introduction of the new guidelines is expected to significantly benefit both Google and Yahoo in terms of streamlining the email ecosystem, making it easier and cheaper for Google and Yahoo to manage and monitor email traffic effectively. The changes may also enhance the overall image of the security and trustworthiness of their email services which could, of course, lead to greater user satisfaction, which in turn may translate to customer retention and attracting more new customers.

What About The Bulk Senders? 

For legitimate bulk senders, the guidelines provide a clear framework for compliance. By adhering to these guidelines, legitimate bulk senders can ensure their emails reach their intended recipients without being marked as spam, thereby protecting their reputation, brand, and potential profits. That said, the guidelines will mean that legitimate businesses will now have to take the time to rigorously audit and upgrade their email authentication protocols, ensuring compliance with minimum DMARC requirements and proper configuration of SPF and DKIM to maintain the integrity of their sent emails. This could involve meticulous management of subscription and unsubscribe processes to ensure smooth and prompt opt-out mechanisms and having to diligently monitor and maintain spam complaint rates well below the stringent thresholds set.

For legitimate bulk senders, it’s essentially a matter of having little choice regarding the extra work, costs, and changes involved. However, it shouldn’t be solely about finding new ways to avoid the spam folder.

The hope is also that the regulations will make life much more difficult for the bulk spammers. These new guidelines should mean that spammers will find it increasingly challenging to penetrate these defence mechanisms which could force them into a position where they must align their practices with the guidelines to preserve any kind of reasonable email deliverability and subscriber-reach.

Challenges

Although the idea of ‘forcing spammers out’ is a laudable one, legitimate bulk senders might face several challenges while trying to comply with the new guidelines. For example, they may need to upgrade their systems to ensure robust email authentication with SPF, DKIM, and DMARC. This would require a degree of skill and resources to implement. Also, implementing a seamless one-click unsubscribe feature that adheres to the guidelines while ensuring that legitimate users are not inadvertently removed may potentially be an issue for some people.

There may also be the need for some significant effort in content-management and user-engagement analysis to make sure email content and communications are desired and relevant.

That said, Yahoo says help for bulk senders will be on hand via information provided on its Sender Hub (coming soon), and senders can email Yahoo their questions on the subject.

What Does This Mean For Your Business? 

For businesses, the new guidelines from Google and Yahoo signify a crucial (and many would say necessary and not-before-time) pivot towards more stringent email authentication and streamlined subscription management for the bulk senders that fill up our inboxes. If the guidelines work as intended and spam and malicious emails are curtailed, users may place greater trust in the emails which they do receive, potentially increasing engagement rates for compliant senders. Bulk sender businesses that adapt swiftly and adhere to the regulations may also benefit from improved sender reputation and deliverability. On the flip side, these regulations will hopefully pose a significant challenge to spammers, helping cleanse the email ecosystem of unwanted clutter. This may not only enhance user-experiences but also level the playing field for businesses committed to ethical email marketing practices.

In summary then, while compliance may initially be demanding, these guidelines at least offer a clearer path to enhanced email deliverability and reputation for legitimate bulk senders. Those businesses who are proactive in adapting will benefit from the decluttered inbox landscape, ensuring their communications are both seen and trusted by recipients.

Perhaps a pragmatic stance to take is that this shift isn’t just about having to adhere to certain annoying rules to enable communications to get into mailboxes, it’s more about embracing a culture of transparency and respect within digital communications that all businesses could benefit from going forward.

Tech Insight : Copilot Product Update – Some Pros And Cons

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Following Microsoft’s recent announcement that it is expanding its Copilot product line-up to appeal to a larger range of businesses, we take a look at what this means and some of the stand-out pros and cons.

Copilot 

In November last year, Microsoft, a major investor in AI through its partnership with OpenAI (ChatGPT’s creators) announced that its long-awaited Copilot AI “companion” was generally available to enterprises. Copilot is essentially Microsoft’s own GenAI chatbot that’s been designed to integrate with the suite of popular apps in Microsoft 365 and uses a variant of the GPT-4 model, specifically tailored and optimised for integration with Microsoft‘s apps.  Microsoft says Copilot: “combines the power of large language models (LLMs) with your data in the Microsoft Graph (API), the Microsoft 365 apps, and the web to turn your words into the most powerful productivity tool on the planet”.

Open AI’s ChatGPT, however, was launched a whole year earlier and started charging for its ChatGPT Plus version in February 2023. At the same time, another major AI player, Google, launched its ‘Bard’ in an effort to integrate advanced AI and language model capabilities into Google’s suite of products and services (like Copilot integrates with Microsoft’s 365 suite of products).

With the major tech companies quickly introducing, monetising and competing with their AI products, what’s Microsoft’s latest move with Copilot?

Expansion 

Microsoft recently announced that it is expanding Copilot for Microsoft 365 “to businesses of all sizes” by adding new ‘Copilot Pro’ subscription for individuals, expanding Copilot for Microsoft 365 availability to SME-sized businesses, and announcing a no-seat minimum for commercial plans. To summarise these developments:

Just as individuals can buy ChatGPT Plus subscription, individuals can now also buy a Copilot Pro subscription for the same amount ($20 per month). Like ChatGPT, Microsoft says Copilot Pro gives access to the latest GPT-4 model at peak times and an AI image tool – in this case ‘Designer’ (formerly Bing Image Creator). Other positives highlighted by Microsoft include commercial-grade data security protection and Copilot embedded in Outlook, Word, Excel, PowerPoint, and OneNote. Users can also build their own Copilot GPT (just as ChatGPT users can build their own tailored chatbots – known as GPTs).

For Businesses 

Most relevant to the focus of this article, however, is what businesses can now get, and how much it’s going to cost.

For example, SMEs can now buy a $30 (£24.70) per person, per month subscription (which may sound a little steep if you’re a small business) for Copilot for Microsoft 365. It’s available to Microsoft 365 Business Standard or Business Premium licence customers. Being targeted at smaller businesses means it has a no-seat minimum and, in line with the idea that all businesses (“individuals, enterprises, and everyone in between”) can use Copilot, up to 300 seats can be purchased. Again, if your business needs a couple of hundred seats worth, and with apparently no free trial or volume discounts, the $30 per user per/month price may be a little daunting.

That said, many businesses are still relatively new to Copilot, may not have leveraged most of its features and, as such, may not have a clear idea of its value to compare to the price. Microsoft is (of course) confident that SMEs “stand to gain the most from this era of generative AI—and Copilot is uniquely suited to meet their needs.” 

Up Front? 

Whereas Microsoft’s subscription services usually offer a choice between monthly or annual payment plans, with the annual plan often providing a saving compared to monthly, there have been reports that the $30 per month is for an annual commitment with payment required upfront. As more information makes it online about user experiences it may soon become clearer if this is the only option for some users.

What You Get 

A Copilot for Microsoft 365 subscription offers users the same as Pro, only with Enterprise-grade security, plus Copilot in Teams (which may be very useful for reviewing the main points, action items, and providing summaries), and Microsoft Graph Grounding. Essentially, it enables work content and context to be added to Microsoft Copilot’s chat capabilities.

Also, customisation through Copilot Studio is possible. This tool enables users to customise and extend the capabilities of their Copilot and to create, customise, and share “skills” or specific tasks that Copilot can perform. In short, the benefit of Copilot Studio is that it enables businesses to tailor the AI’s functionalities to their unique workflows and needs.

What Else? 

Other key points from Microsoft’s announcement include:

– Microsoft is removing the Microsoft 365 prerequisite for Copilot—so now, Office 365 E3 and E5 customers are eligible to purchase.

– The Semantic Index for Copilot to Office 365 users with a paid Copilot license is being extended. Semantic Index works with the Copilot System and the Microsoft Graph to create a map of all the data and content in your organisation, thereby enabling 365 Copilot to deliver “personalised, relevant, and actionable responses”.  

The Word Online 

With this being still the beginning of a generative AI revolution and with much attention being focused on comparisons between leading products such as ChatGPT, there are many opinions online about how Copilot may compare. For example, some commentators point out that Copilot has the benefit of being trained on the huge resources of GitHub, while others say ChatGPT can produce outputs showing it too has been trained on GitHub. Also, some emphasise the value of Copilot being able to get the hang of your codebase, learn your style conventions, and adapt to your suggestions, whereas ChatGPT may be better for inspiration and occasional queries. At the moment, more people have used ChatGPT than have used Copilot for any length of time, so opinions vary.

A Possible Fly In The Ointment? 

Although Microsoft is forging ahead with the expansion, segmentation, and monetisation of Copilot, one possible fly in the ointment may be the outcome of the current antitrust investigation into Microsoft’s close relationship with OpenAI.

What Does This Mean For Your Business? 

Microsoft has invested heavily in AI, mainly through its relationship with OpenAI, and its much-heralded Copilot, its answer to ChatGPT, is now being made generally available to businesses as Copilot for Microsoft 365. This will of course allow it to compete with OpenAI and Google’s AI products and generate some revenue for Microsoft after years of investment.

Microsoft is aiming fairly wide with its “individuals, enterprises, and everyone in between” market to maximise reach, accessibility, and revenue opportunities. However, many of the SMEs that Microsoft says Copilot for 365 will be perfect for may be thinking that the price (and perhaps the requirement to pay a year upfront) is a little daunting, given that many have not yet had any/much experience of Copilot and may be unaware of how much value it may add. That said, Microsoft designed Copilot with the integration into (and leveraging of) its suite of apps in mind, which is where it has the edge over standalone AI offerings. Also, Microsoft and OpenAI’s close (possibly too close) relationship has meant that Microsoft’s AI products are on the cutting edge.

For many small businesses who are already familiar with (and committed to) Microsoft’s products, it’s likely to be a case of looking at the numbers and seeking a little more information, perhaps from their Managed Service Provider, before taking the plunge.